Following a full career as a Senior Marketing Director, Mr. Alvarez brings over 20 years of experience in brand strategy and the construction industry. Always ambitious and creative, it was after learning about the technology behind large-format porcelain that he quickly fell in love with the surfacing industry. What he appreciates most is how porcelain can be delivered from project conception to completion in days, not weeks, compared to natural stone. Priding himself most on building and managing relationships, Mr. Alvarez now focuses on business development with Moderno. He finds inspiration in the quote by filmmaker James Cameron, “If you set your goals ridiculously high and it’s a failure, you will fail above everyone else’s successes.” Every day, his goal is to read, learn, and continue satisfying Moderno’s clients to the fullest extent. In addition to being an avid mountain biker and soccer fanatic (who cheers on Manchester United, Juventus, and Real Madrid), he loves spending time with his wife and two daughters.